Privacy At Universal Studios Hollywood
Our collection, storage and use of your personal information are subject to the NBCUniversal Privacy Policy. The following sections provide additional detail concerning our collection, storage and use of your personal information as you navigate our services and journey to our park.
Website Cookies And Tracking Information
Do you use Cookies and other tracking systems on your services?
Yes, we may use cookies and other website tracking technologies to perform analytics, gather information regarding you and your interactions with our services and make our services as interesting as possible to you. Please visit the NBCUniversal Cookies and Tracking page for more information.
Website Account Registration Information
You may create a Universal Studios Hollywood guest account profile to better manage your interactions with our online services and the park. Registration of an account profile will permit you to access certain interactive website and mobile application features and will assist you in managing your communication preferences. To create your own account, please visit here. To request the deletion of your account, please visit here. The Universal Studios Hollywood guest profile is governed by our Terms of Service and Privacy Policy.
Website Transaction Information
What type of transaction information do you collect?
We collect information related to any transactions or purchases you initiate through our services.
Is this information associated with my guest account profile?
Yes, we track purchases associated with your guest account profile.
Mobile Application Information Collection
Our mobile application collects information to facilitate certain functions and improve your mobile experience. Please see the privacy notices in our mobile application for more information. The Universal Studios Hollywood Mobile Application Privacy Frequently Asked Questions are available here.
Entrance Finger Scans
How does finger scan identification work at Universal Studios Hollywood?
We scan your finger at our entrance turnstiles the first time you use your annual passes or multi-day tickets. On subsequent visits we will rescan your finger to verify that you are using the same ticket. This information helps facilitate re-entry and prevent fraud.
What information is collected as part of the finger scan?
Using a scanner, the software scans swirls and arcs of the finger to create a grid of intersecting points. These points are then stored as a series of coordinating numbers only. When the finger is scanned again, the number series will repeat and match itself to the stored original. As this information is stored as a number only, a fingerprint image cannot be recreated from the stored information.
Are all guests required to submit to a finger scan?
If you don’t want to submit to a finger scan, please notify the attendant at the entrance. You will be required to carry and show a photo ID.
Attraction Locker Finger Scans
Attraction lockers are available to store loose articles at select attractions throughout the park. These attraction lockers may require a finger scan to register you and permit access to your locker. Using a scanner, the software scans swirls and arcs of the finger to create a grid of intersecting points. These points are then stored as a series of coordinating numbers only. When the finger is scanned again, the number series will repeat and match itself to the stored original. As this information is stored as a number only, a fingerprint image cannot be recreated from the stored information. The information from this finger scan is solely used to verify your identity and to prevent unauthorized access to your locker. Additional lockers which do not require a finger scan are available for an additional rental fee inside the main entrance to the park.
Secret Life Of Pets: Off the Leash -- Pet Avatar
How is my Pet avatar created?
The technology captures facial data, but does not take measurements that would uniquely identify you.
How is my data stored?
We do not retain or store such facial data after the ride ends.
Access and Tracking Technologies
Do you use RFID technology in your park?
Yes, we offer rechargeable drink cups containing an RFID antenna that interacts with RFID scanners at each Coca Cola soda dispenser. We use this information to track and identify the information (i.e. cup size, date purchased, number of times used, number of refills remaining, etc.) stored on the rechargeable drink cups.
What are Bluetooth beacons and how are they used in the park and on Universal CityWalk Hollywood?
At Universal Studios Hollywood we constantly work on providing new, and exciting, technological experiences and encounters for our guests. Throughout the park and Universal CityWalk Hollywood, there are certain locations where we may install Bluetooth beacons. Bluetooth beacons use a low-power Bluetooth signal to one-way communicate data via our Universal Studios Hollywood Mobile Application. Bluetooth beacons “check in” your device when within proximity. If your mobile device is enabled to receive Bluetooth Low Energy signals, it can communicate with the Bluetooth beacon when installed by receiving a code which will unlock location-specific content and experiences in our Universal Studios Hollywood mobile app to enhance the guest entertainment experience while in our park or on Universal CityWalk Hollywood. You may elect to enable or disable Bluetooth Low Energy signals at any time by changing the Bluetooth Low Energy settings on your mobile device. You may also elect to enable or disable notifications at any time by changing the Notification settings for the Universal Studios Hollywood mobile app on your mobile device.
Security Monitoring
Do you use security cameras in the park?
Yes, we monitor and record certain locations throughout our park and Universal CityWalk Hollywood to confirm your security and improve your guest experience.
Automated License Plate Recognition
To find out about the information we collect using an automated license plate recognition system in our parking areas, please see our California Usage and Privacy Policy which governs the Automated License Plate Recognition System operated by NBCUniversal to secure its California parking areas.
Park Photography Locations
Do you take photographs of guests in the park?
Yes, certain locations may capture candid photographs of our guests as they experience our park and attractions. For more information on our photography locations, please visit the Amazing Pictures™ webpage here.
Wi-Fi Access Points
We make Wi-Fi Internet Services available to our guests at select locations throughout our park and Universal CityWalk Hollywood. Your use of such services is subject to information collection and location-based tracking to improve our Wi-Fi Internet Services, make available information that may be of interest to you, and enhance your experiences in the park and Universal CityWalk Hollywood. Please visit our Terms of Service for more information regarding the operation of our Wi-Fi Internet Service.
SUPER NINTENDO WORLD™ Power-Up Band™
How does the Power-Up Band™ work within SUPER NINTENDO WORLD™ at Universal Studios Hollywood?
Your Power-Up Band™ is used to interact with Power-Up Features located throughout SUPER NINTENDO WORLD™. The Power-Up Features use ambient, radiofrequency (RF) technology to read a random identification number associated with your Power-Up Band™ each time you interact with a Power-Up Feature. The SUPER NINTENDO WORLD™ game system stores a record of all interactions and Coins earned through use of your Power-Up Band™.
What kind of data does my Power-Up Band™ store?
No data is stored on the Power-Up Band™. Your in-game activities and interactions with the Power-Up Features within SUPER NINTENDO WORLD™, including your Power-Up Band™ identification number, game score, rewards and player name, are stored in the SUPER NINTENDO WORLD™ game system.
Please see the privacy notices in our mobile application and visit the full NBCUniversal Privacy Policy for more information about our privacy practices.
How do I find a record of my Power-Up Band™ Digital Coins and the SUPER NINTENDO WORLD™ leaderboards?
Your Digital Coins and Rankings may be viewed at Checkpoints located within SUPER NINTENDO WORLD™ and in the Universal Studios Hollywood mobile app. Unless you customize your player name using the Universal Studios Hollywood mobile app, SUPER NINTENDO WORLD™ Checkpoints and the Universal Studios Hollywood mobile app will display your Coins and Rankings using a randomly generated player name associated with your Power-Up Band™.
In addition, the Universal Studios Hollywood mobile app allows you to scan your Power-Up Band™ QR code to select a custom player name and directly access a record of your interactions and points earned in SUPER NINTENDO WORLD™. Your Power-Up Band™ will be automatically linked to your Universal Studios Hollywood guest account if you are logged in to your Universal Studios Hollywood guest account when you scan your Power-Up Band™ QR code. Your player name may be publicly displayed on Rankings and other Checkpoints within SUPER NINTENDO WORLD™ and the Universal Studios Hollywood mobile app; accordingly, we encourage you to avoid entering player name information that you do not want visible to other players.
Do I need to register a guest account on the Universal Studios Hollywood mobile app to access my Power-Up Band™ Digital Coins and Rankings information?
No, guest account registration is not required to use your Power-Up Band™ or to access your Power-Up Band™ Coins and Rankings in the Universal Studios Hollywood mobile app. However, if you do not have a Universal Studios Hollywood guest account, you will need to re-scan your Power-Up Band™ any time you re-install your Universal Studios Hollywood mobile app.
I have an account on the Universal Studios Hollywood mobile app, is my Power-Up Band™ already linked?
You must scan your Power-Up Band™ while logged into your Universal Studios Hollywood guest account on the Universal Studios Hollywood mobile app to link your Power-Up Band™ to your guest account.
What if I have more than one Power-Up Band™?
You can link up to 10 Power-Up Bands to your Universal Studios Hollywood mobile app. To link more than 10, you must first remove an existing Power-Up Band.
How do I change the player name of my Power-Up Band™?
You may change the player name of a linked Power-Up Band™ by using the edit player function under the option tab within the SUPER NINTENDO WORLD™ section of the Universal Studios Hollywood mobile app. To change the player name of an unlinked Power-Up Band™, you must first relink the Power-Up Band™ and follow the steps above.
How do I remove a Power-Up Band™ from my Universal Studios Hollywood mobile app?
You may elect to remove your Power-Up Band™ by following the prompts in the option tab within the SUPER NINTENDO WORLD™ section of the Universal Studios Hollywood mobile app.
What happens to the gameplay data when I remove a Power-Up Band™ from my account?
If you unlink your Power-Up Band™ from your Universal Studios Hollywood mobile app then your gameplay data will remain stored within the SUPER NINTENDO WORLD™ system under the random identification number associated with your Power-Up Band™. If you ever choose to re-link your Power-Up Band™ you will not lose the gameplay information associated with your Power-Up Band™. Your randomly generated or customized player name associated with the Power-Up Band™ is also retained unless you choose to rename prior to unlinking.
Will my Power-Up Band™ from Universal Studios Japan work at Universal Studios Hollywood and vice versa?
Yes, your Power-Up Band™ will also work at Universal Studios Hollywood and vice versa. Guests will need to separately link the Power-Up Band™ to the Universal Studios Hollywood mobile app.
Does the Power-Up Band™ also function as an amiibo, like at Universal Studios Japan?
Yes, the Power-Up Band™ does function as an amiibo™ and is only currently compatible with the Nintendo Switch™. For more information on amiibo functionality, visit amiibo.com.
Universal Information Security
How do we secure the personal information we collect from you?
The security of the guest personal information we collect is extremely important to us. We have implemented security measures that are designed to protect guest personal information from unauthorized access and disclosure. Please be aware that no security measures are perfect or impenetrable. For more information on how we protect your personal information, please visit our full NBCUniversal Privacy Policy.
Universal Information Sharing
Do you share guest information with third parties?
As further described in our Privacy Policy, we share your information with third parties, such as service providers and affiliated companies for all the purposes described in the Privacy Policy, including for the purposes of providing and improving our services for your benefit. For more information on our information sharing practices, please visit our full NBCUniversal Privacy Policy.
Data Retention
For more information about our privacy practices, please go to the full NBCUniversal Privacy Policy.